Clik here to view.
Marketing Nation Summit’s Killer Keynotes and Takeaways: Disruption,...
Picture a high-energy gathering of 7,000 marketing professionals, featuring A-list keynote speakers, a showcase of best-in-class partners and solutions, and three full days of learning and inspiration,...
View ArticleClik here to view.
Head-to-toe wearable tech: Can you turn yourself into a healthy robot?
Okay, not quite a robot. But that’s not far off. Tech companies are pushing the limits of what we wear, and it’s changing the way we live, especially when it comes to our health. A friend of mine is an...
View ArticleClik here to view.
Facebook is Making Change with Instant Articles
Look out, Facebook’s plan for world domination is proceeding nicely with their newly launched Instant Articles—“a new way for publishers to create fast, interactive articles on Facebook.” They chose to...
View ArticleClik here to view.
The Internet of Things Revolution: Making Life Easier and Businesses Smarter
The now ubiquitous concept known as The Internet of Things, or IoT, has clouded the news lately as revolutionary technologies continue to push us into the future. In today’s world, machines can monitor...
View ArticleClik here to view.
Benefits of Blogging to a B2B Audience
From fashion to sports, to couponing, and even cats, there seems to be a blog about everything today. Although some blogs may be created purely for entertainment, a blog can be the single most...
View ArticleClik here to view.
Four Steps to Build Stronger Business Relationships on LinkedIn
LinkedIn is now the business-oriented social networking site. Over the past few years, LinkedIn has evolved from a job search tool to a critical business resource, especially for those in B2B...
View ArticleClik here to view.
Person-Centered Care is Finally the Norm
Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living...
View ArticleClik here to view.
Change behavior: Three behavioral economic theories that influence consumer...
Behavioral economics is the study of human decision-making. Or, as I like to call it, the study of why humans do weird things, make strange choices and act in spite of what they know to be true. It...
View ArticleClik here to view.
How to Market to Engineers (And Think Like One Too)
When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know...
View ArticleClik here to view.
How to Pick the Right Digital Extensions for Your Event
In the world of event marketing, it’s quickly becoming clear that events need—and are expected—to reach beyond the live, in-person experience. It’s no longer enough to just create an awesome on-site...
View ArticleClik here to view.
13 Subject Lines That’ll Trick Coworkers into Reading Your Emails
Ever feel like your coworkers are ignoring your emails? Stop blaming them and start blaming your subject lines—they just aren’t interesting enough. Try this instead: Send the same boring emails you...
View ArticleClik here to view.
Networking in the Digital Age
No matter how many pep talks I give myself in the car before I walk in, live networking events make me self conscious. I tell myself, “Just because you’re going to this thing alone, doesn’t mean that...
View ArticleClik here to view.
#ThinkContent Takeaways, Told by Inspirational Quotes
A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC,...
View ArticleClik here to view.
Three Reasons I Honestly Hate the Word “Honestly”
“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why,...
View ArticleClik here to view.
How Content Marketing (and Awards) Can Change Your World
The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced...
View ArticleClik here to view.
Think Visually for Social Media
Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content...
View ArticleClik here to view.
3 Tips to Influence the Industrial Engineer’s Buyer’s Journey
Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84...
View ArticleClik here to view.
Life with Betty: Living with an 85-year-old.
Betty’s camera shy and a little vain about her looks so pardon this stock image. I’ll add real “Betty” in language and some old photos over time. A personal series on living and learning in a...
View ArticleClik here to view.
Don’t just sponsor an event. Activate.
If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the...
View ArticleClik here to view.
8 Things to Remember When Creating a Survey
With survey software readily available to businesses and individuals, surveys have become a great resource for market research and customer feedback. If executed correctly, surveys provide valuable...
View Article
